When CEOs are prepared to invest heavily in digital design, CIOs need to create an internal design agency model. Carefully craft the right interaction model between them and the applications department to ensure that the investment succeeds.
- Enterprises Must Look Like a Design Agency to Attract and Retaining Staff From Design Agencies
- Design Execution Roles
- Design Executive/Management Roles
- Default to a Centralized Agency Interaction Model Until a Solid Design Culture Has Been Incubated Within the Enterprise
- Centralized vs. Embedded Agency Interaction Models
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