Gartner Research

Use 3 Essential Elements to Improve Your Mobile Website

Published: 09 August 2019

ID: G00406543

Analyst(s): Jane-Anne Mennella

Summary

Marketing leaders responsible for mobile who employ fast, responsive designs and interactions still find that the customer experience of their mobile site fails to meet objectives. This research outlines three often-overlooked, yet essential, elements for results-driven mobile site design.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Determine the Why, What, How and Where Before You Design
  • Make Data-Driven Content Choices
  • Research and Test Beyond Speed and Performance

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