Gartner Research

Drive IoT Product Strategy Based on OEMs’ Benefit Priorities

Published: 12 August 2019

ID: G00441388

Analyst(s): Alfonso Velosa , Peter Havart-Simkin


Surveys of OEMs and other externally focused enterprises conducting IoT projects demonstrate their focus on their end customer data and using it for product improvement and new revenue. IoT product managers should drive their IoT product and service strategy based on these OEM customer priorities.

Table Of Contents
  • Key Finding
  • Recommendation


  • IoT Product Managers Should Emphasize Business Outcomes to OEMs
    • Key Survey Result Findings and Analysis

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