Gartner Research

Apply a Mobility Lens to Your Mobile Website and Application User Research and Testing

Published: 13 August 2019

ID: G00407498

Analyst(s): Jane-Anne Mennella

Summary

Marketing leaders often fail to consider the unique aspects of mobility when conducting user research for mobile applications or websites. Factoring in specific mobile contextual dynamics — like changing environments, visibility and connectivity — is essential for successful mobile experiences.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand and Observe Users in Their Natural Environment
  • Fake It If You Can’t Make It … Into the Field
  • Design for Common Parameters but Research and Test on User Devices

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