Published: 13 August 2019
The rise of KonMari, athleisure and CBD indicate a key consumer shift toward streamlined control. As people aspire to soothe anxiety and create order, they want to strip everything — including information intake, extraneous brands and marketing messages — down to the essentials.
Included in Full Research
- Key Challenges
- Entice Consumers to Achieve a Sense of Control as a Shortcut to Serenity
- Grant Consumers Power to Streamline Control Over Marketing Communications
- Telegraph Consumers’ Quest for Serenity In Your Brand Strategy
Iconoculture Research Team