Gartner Research

Adapt Your Brand Strategy to Cultivate the Streamlined Control Consumers Crave

Published: 13 August 2019

ID: G00434133

Analyst(s): Iconoculture Research Team


The rise of KonMari, athleisure and CBD indicate a key consumer shift toward streamlined control. As people aspire to soothe anxiety and create order, they want to strip everything — including information intake, extraneous brands and marketing messages — down to the essentials.

Table Of Contents

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