Gartner Research

Tech CEOs Should Improve Buyer Engagement on Their Homepage by Avoiding 5 Common Mistakes

Published: 13 August 2019

ID: G00433953

Analyst(s): Jeff Chamberlain , Ray Pun

Summary

Your website provides and reinforces an important impression for prospective buyers throughout the entire buying cycle. Tech CEOs must seek to maximize relevancy and engagement by avoiding five common mistakes to ensure this impression is on target.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Avoid These Five Common Homepage Mistakes
    • Mistake 1 — Product-Centric Messaging
    • Mistake 2 — No Customer Success Stories
    • Mistake 3 — Lack of Differentiated Positioning
    • Mistake 4 — Diagrams and Images With No Story
    • Mistake 5 — Call to Action With No Value
  • Summary

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