Gartner Research

How Tech CEOs Can Maintain Leadership in the Data Virtualization Tools Submarket

Published: 13 August 2019

ID: G00389674

Analyst(s): Sharat Menon


Data virtualization tools continue to represent a key submarket within the data integration tools market. Tech CEOs must build a product strategy that focuses on continuous improvement in existing capabilities and innovation in upcoming capabilities being demanded by clients.

Table Of Contents
  • Key Challenges



  • Create an Operating Model for Delivery of Continuous Improvements for Core Mainstream Capabilities
  • Introduce Capabilities That Address Issues That Crop Up in Enterprise-Level Usage
  • Help Customers With the Use-Case Architecture That Leverages Your Product
    • Data Virtualization in a Logical Data Warehouse
    • Data Virtualization for a Sandbox Environment for Ad Hoc, Exploratory Analysis of Data
    • Data Virtualization as an Abstraction Layer in Operational Use Cases

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