Gartner Research

Differentiate Through Business Value to Succeed in the iPaaS Market

Published: 13 August 2019

ID: G00390779

Analyst(s): Bindi Bhullar , Massimo Pezzini , Fabrizio Biscotti


Strong growth confirms iPaaS as the crown jewel of the integration market. However, increasing competition and market maturity challenge product marketers to differentiate by linking their iPaaS offerings more directly to business outcomes.

Table Of Contents


  • “Leap of Faith” Messaging Is Dead; Long Live Business Value and Outcomes
  • Market Polarization: Traditional Integration Vendors Risk Irrelevance in the iPaaS Market
  • Leading iPaaS Vendors Closest to Delivering Against HIP Vision and Positioning
  • Summary

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