Gartner Research

Can Execution-Focused Product Managers Drive Product Strategy?

Published: 13 August 2019

ID: G00389208

Analyst(s): Roger Toennis , Chandra Mukhyala


Product managers can easily spend all of their time dealing with tactical issues, acting more like a project manager than a product manager. High-performing product managers avoid this pitfall by balancing tactical demands with the need to continuously adjust product strategy.

Table Of Contents
  • Key Challenges



  • Identify Improvements to Product Strategy
  • Align Executive Management With Product Strategy
  • Build a Graphical RACI Map of Product Management Tasks and Owners

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.