Gartner Research

Redefining the Relationship Between Product Management and the Technology Organization

Published: 14 August 2019

ID: G00404794

Analyst(s): Emil Berthelsen , Chris Meering


Product management’s charter has broadened to a more business- and strategy-focused role, with more responsibilities outside of the technology organization. Successful product managers must address this new dynamic by redefining and formalizing the collaboration with the technology organization.

Table Of Contents
  • Key Challenges



  • Formalize the Relationship Between Product Management and the Technology Organization
  • Build and Evaluate a Business Case to Justify Creating a Separate BU or to Optimize Operations Where the BU Is Already Split
    • Reporting Line
    • Role and Responsibilities
    • OKRs and KPIs

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