Gartner Research

What General Managers Bring to the Board

Published: 14 August 2019

ID: G00404812

Analyst(s): Mark McDonald, Max Azaham

Summary

Technology general managers directly influence a company’s growth, revenue and profitability: all things of interest to the board. Boards should recognize the need to hear from GMs who bring insight into disruptive technology and dynamic competition.

Table Of Contents

Analysis

  • How Boards Engage With the General Manager
    • Customer and Market Dynamics
    • Competitive Advantage and Differentiation
    • Disruption Exposure and Risk
    • Revenue and Business Model Potential
    • Product Technology Transformation and Roadmap
  • General Managers Bring an Integrative Perspective

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