Gartner Research

HCI Messaging Must Include Benefits of ‘Hybrid Cloud’

Published: 16 August 2019

ID: G00406814

Analyst(s): Naveen Mishra


The HCIS (appliance) market will grow at a CAGR of 22.7% through 2023. The second wave of HCI adoption is characterized by an interest in hybrid cloud and fierce competition. Product marketers must differentiate by building a narrative that resonates with a fluid market landscape

Table Of Contents
  • Key Challenges


  • Gartner Definition


  • Frame Two Distinct Narratives for “Mature” and “Early Stage” HCI Adopters by Identifying the Evolving Customer Journey, Including the Shift in Workloads
  • Craft Messaging for Mature HCI Customers by Including Benefits of Hybrid Cloud, Such as Simplified Hybrid Cloud Management and Breadth of Multicloud Support, With HCI

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