Gartner Research

Midsize Enterprise Culture Use Case: The Trade Desk Scales the Business Culture to Drive Digital Growth

Published: 20 August 2019

ID: G00390375

Analyst(s): Joe Mariano , Mike Cisek


MSE CIOs can learn from The Trade Desk CTO Dave Pickles, who partners with executive peers and HR staff to proactively drive business culture at his company. His partners then in turn collaborate with employees and use technology to optimize their organizational culture.

Table Of Contents


  • Executive Management Sets the Tone: Ensure Business and IT Plans Are Aligned
  • Executive Mentoring of Midlevel Leadership Promotes Culture at the Department and Team Level
  • Talent Management Techniques to Acquire the Right People
  • Exploit Technology to Minimize Turnover

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