Gartner Research

Customer-to-Customer Sharing That Drives Account Growth (Coveo)

Published: 20 August 2019

ID: G00711562

Analyst(s): Marketing Research Team

Summary

Nearly 70% of B2B customers feel overloaded with organizational complexity, which reduces the likelihood of account growth. This case study helps marketing leaders facilitate customer-to-customer conversations about driving organizational change, leading to more ambitious account growth purchases.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution Overview

Results

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.