Gartner Research

Reinvent the Way You Identify Your Next Product Manager

Published: 21 August 2019

ID: G00448222

Analyst(s): Lily Mok , Deacon D.K Wan


Application leaders find it difficult to hire the right people with enough experience in product management. With limited candidates, application leaders need to use different options to identify, source and develop the best product managers that will enable IT to be more product-centric.

Table Of Contents
  • Key Challenges



  • Widen Your Recruitment Funnel to Draw Diverse Profiles and Customer-Centric Candidates
  • Offer Opportunities to Different Candidates to Participate in Product Prototyping or Hackathons
  • Develop a Compelling Employment Value Proposition to Attract Top Talent and Revamp the Recruitment Program

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