Gartner Research

Agency Cost Optimization the Right Way

Published: 21 August 2019

ID: G00383516

Analyst(s): Jay Wilson


Marketing leaders focused on cost optimization will find agency expenses a tempting target. But, don’t damage strategic relationships or impact long-term performance for short-term cost savings. Use Gartner’s cost optimization matrix to identify sustainable savings and efficiencies with agencies.

Table Of Contents
  • Key Challenges



  • Map Agency Expenses Against Gartner’s Cost Optimization Matrix
  • Review Agency Scopes to Identify Capability Overlap and the Potential for More Efficient Cost Optimization
  • Work With Agency Partners to Identify Internal Inefficiencies That May Positively Impact Cost

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