Gartner Research

Market Guide for Consent and Preference Management for Marketers

Published: 21 August 2019

ID: G00432855

Analyst(s): Andrew Frank


Central to most privacy laws is the challenge of providing users clarity and control over their personal information and how it is used. Marketing leaders need a clear overview of the consent and preference management ecosystem to design experiences that meet this challenge.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Core Services
  • User Services
  • Integration Services
  • Administrative Services

Representative Vendors

  • Market Introduction

Market Recommendations

Gartner Recommended Reading

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