Gartner Research

Consumer Chat Platforms Are the Social Networks Marketers Should Pursue Next

Published: 22 August 2019

ID: G00434136

Analyst(s): Iconoculture Research Team


Chat platforms are private by nature, but marketers must find creative yet deferential ways to meet young consumers where they are (deep in conversation with their nearest and dearest) rather than where marketers wish they still were. Hint: Younger consumers see Facebook as merely a profile page.

Table Of Contents




  • Facilitate Consumer Conversation Across Chat Platforms, but Within Inner Circles
    • Recommendations
  • Earn Entry to Chat-Heavy Platforms With Nondisruptive Services
    • Recommendations

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