Gartner Research

Critical Capabilities for Digital Commerce

Published: 29 August 2019

ID: G00398185

Analyst(s): Christina Klock , Yanna Dharmasthira , Sandy Shen , Penny Gillespie , Jason Daigler , Mike Lowndes


Organizations engage in digital commerce for both B2B and B2C transactions, sometimes on the same platform, and to support novel digital business models such as those involving enterprise marketplaces. This report will help application leaders shortlist suitable digital commerce platforms.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe (Magento Commerce)
    • BigCommerce
    • commercetools
    • Digital River (Global Commerce)
    • Elastic Path
    • Episerver
    • Oracle (Commerce)
    • Oracle (Commerce Cloud)
    • Salesforce (B2B Commerce)
    • Salesforce (B2C Commerce)
    • SAP (Commerce Cloud)
    • Sitecore (Experience Commerce)
    • Unilog (CIMM2)
    • VTEX (Cloud Commerce)
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Agility
    • Platform Ecosystem
    • B2B Support
    • Complex Environment Support
    • Globalization
    • Unified Commerce
    • Flexibility and Modularity
    • Core Commerce
  • Use Cases
    • B2C Digital Commerce
    • B2B Digital Commerce
    • B2C and B2B Digital Commerce on Same Platform
    • Modular and Interoperable Implementations
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Honorable Mentions

Inclusion Criteria

  • Critical Capabilities Rating

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