Published: 04 September 2019
An integrated martech stack can drive marketing efficiency and success, but no standard approach or mechanism exists to achieve integration excellence. Marketing technology leaders must develop a strategy with the right components to effectively navigate the many integration options available.
Included in Full Research
- Evaluate the Different Types of Integration That Your Marketing Technologies Will Support
- Balance Key Factors to Determine Your Marketing Technology Integration Approach
- Marketing Technology Vendors Increasingly Provide Integration Marketplaces for Centralized Access to Connections With Other Solutions
- Assess the Integration Personas Available to Determine How to Best Source and Support Your Plan