Published: 11 September 2019
Summary
More consumers are choosing “sustainable” products with descriptions of where and how they are made. Before buying technologies or enabling marketing campaigns, supply chain leaders should engage business partners to define a management system that mitigates the risks of supply chain transparency.
Included in Full Research
- What Is an “Origin Story?”
- Why Companies Are Developing and Sharing Origin Stories
- Recent Data Shows Growing Preference for Sustainability-Marketed Products
- How Origin Stories Can Expose Companies to Risk
- It Takes a Family to Create an Origin Story
- The Origin Story’s Value Comes From Good Governance