Gartner Research

Supply Chain Brief: Are You Really Ready to Share Your Product’s Origin Story?

Published: 11 September 2019

ID: G00450332

Analyst(s): Andrew Stevens, Pam Fitzpatrick


More consumers are choosing “sustainable” products with descriptions of where and how they are made. Before buying technologies or enabling marketing campaigns, supply chain leaders should engage business partners to define a management system that mitigates the risks of supply chain transparency.

Table Of Contents

What You Need to Know


  • What Is an “Origin Story?”
  • Why Companies Are Developing and Sharing Origin Stories
    • Recent Data Shows Growing Preference for Sustainability-Marketed Products
  • How Origin Stories Can Expose Companies to Risk
  • It Takes a Family to Create an Origin Story
  • The Origin Story’s Value Comes From Good Governance

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