Published: 19 September 2019
Summary
Marketing leaders need to demonstrate the value of content marketing programs, but many don’t know where to begin. Use the process detailed in this research to measure your content marketing program and establish the value it brings to your business.
Included in Full Research
- Step 1: Map Content to the Customer Journey
- Step 2: Identify the Response You Hope to Elicit From Customers and Prospects
- Measuring Action
- Measuring Engagement
- Measuring Perception
- Step 3: Communicate Business Value in the Form of KPIs That Align to Your Organization’s Strategic Business Goals