Published: 20 September 2019
Summary
AIM is the third-largest and one of the fastest growing segments in the enterprise software market, with healthy prospects for the future. Technology and service providers need to understand the trends driving the market to better address client and prospect requirements.
Included in Full Research
- Digital Business Demands an Outcome-Focused, Innovative Approach
- Market Structure Trend
- PaaS Is Becoming Critical to AIM Vendors’ Competitive Positioning
- Buyer Trend
- SMB Buyers Are Prime for Fast Growth
- Technology Trend
- AIM Segments Are Among the Fastest Growing in the Software Industry
- Open-Source Providers
- Cloud-Native Megavendors
- PaaS Offerings (Both From Specialists and AIM Incumbents)
- RPA Vendors
- Up-and-Coming Chinese Players