Gartner Research

Winning in the Turns: A Tech CEO Action Guide

Published: 24 September 2019

ID: G00450715

Analyst(s): Christopher Little , Barry Glauberman , Max Azaham , George Brocklehurst , Christine Tenneson , Patrick Stakenas , Kaustav Dey

Summary

The “modern winners” of economic turns do not simply cut costs to weather the storm. Success comes from discipline, focus and the timely use of resources. Tech CEOs must orient their team to think from a cash perspective, jettison inefficient business early and be prepared to invest in the turn.

Table Of Contents
  • Opportunities and Challenges
  • What You Need to Know

Insight From the Analyst

  • Winning in the Turns: Uncertainty and Mixed Signals

Executive Overview

  • Turns Come in Many Forms
  • What It Means to Win in the Turn
  • Strengthening the Core: The Pillars for Success

Research Highlights

  • Pillar 1: Strategy — Prepare and Position to Act Confidently Amid Uncertainty
    • Gartner Resources
    • Actions to Take Now
  • Pillar 2: Costs — Optimize Cash, Focus Investment and Protect Revenue
    • Gartner Resources
    • Actions to Take Now
  • Pillar 3: Talent — Identify and Install Your Workforce of the Future
    • Gartner Resources
    • Actions to Take Now
  • Key Initiatives for Continuous Insight

Related Priorities

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