Gartner Research

Winning in the Turns: A Tech CEO Action Guide

Published: 24 September 2019

ID: G00450715

Analyst(s): Christopher Little , Barry Glauberman , Max Azaham , George Brocklehurst , Christine Tenneson , Patrick Stakenas , Kaustav Dey


The “modern winners” of economic turns do not simply cut costs to weather the storm. Success comes from discipline, focus and the timely use of resources. Tech CEOs must orient their team to think from a cash perspective, jettison inefficient business early and be prepared to invest in the turn.

Table Of Contents
  • Opportunities and Challenges
  • What You Need to Know

Insight From the Analyst

  • Winning in the Turns: Uncertainty and Mixed Signals

Executive Overview

  • Turns Come in Many Forms
  • What It Means to Win in the Turn
  • Strengthening the Core: The Pillars for Success

Research Highlights

  • Pillar 1: Strategy — Prepare and Position to Act Confidently Amid Uncertainty
    • Gartner Resources
    • Actions to Take Now
  • Pillar 2: Costs — Optimize Cash, Focus Investment and Protect Revenue
    • Gartner Resources
    • Actions to Take Now
  • Pillar 3: Talent — Identify and Install Your Workforce of the Future
    • Gartner Resources
    • Actions to Take Now
  • Key Initiatives for Continuous Insight

Related Priorities

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.