Published: 25 September 2019
Summary
Customer experience is a source of competitive differentiation for technology products and services. Technology general managers need to build explicit CX considerations into products, services and customer interactions.
Included in Full Research
- Customer Experience Is a Defining Factor in the Success of Products and Services
- B2B CX Is a Challenge for Technology and Service Providers
- CX Is a Top Business and General Manager Priority
- Every Product and Service Plays a Part in the Customer Experience
- Set a Product CX Direction
- Incorporating Customer Experience Into Product Development
- Digital Product Management, a Model for Enhancing Customer Experience
- Raise Product Management Maturity
- General Manager Action Plan for CX in Product Development