Published: 25 September 2019
Competitive forces, intense rivalries and supplier power are rising together, necessitating a shift in mobile phone strategy. Mobile phone product managers must customize their product strategy to accommodate alternative supplier ecosystems and exploit regional trends to counter these vying forces.
Included in Full Research
- Develop an Alternative Supplier Ecosystem-Led Product Offering
- Exploit Regional Trends to Create a Local Market-Specific Product Strategy to Weaken Rivalries