Gartner Research

Website Success: How to Assess and Scope Your Website Redesign

Published: 03 October 2019

Summary

Websites play a pivotal role in digital marketing and CX. However, a poor or outdated website can stifle its performance and impact. Marketing leaders should use Gartner’s website progression model to assess their current website and identify a redesign scope that supports business objectives.

Included in Full Research

  • Key Challenges
  • Assess Your Current Website Based on Gartner’s Four Levels of Website Progression
  • Use Gartner’s Website Scoping Model to Guide Your Website Redesign Project
    • Establish a Clear Goal for the Website Redesign Project
    • Understand Your Consumers, and Plan for Testing
    • Establish Multichannel Workflows
    • Refine Your Content Strategy to Encourage Website Engagement
    • Evaluate Your Data and Technology Stack
  • Draft a Well-Defined Scope, Focus and Work Allocation Mix

Analysts:

Nicole Greene

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