Published: 03 October 2019
Retail product managers need to deliver conversational commerce capabilities to retailers across multiple channels to gain competitive advantage. This delivery is based on orchestrated, two-way, contextual conversations to allow buyers to interact with retailers on their terms.
Included in Full Research
- Develop First-Generation Contextual Conversation Capabilities That Can Achieve a Near-Term ROI Within Three Years
- Invest in VPA Capabilities — Such as Amazon Alexa, Google Assistant and Apple HomePod — Because Their Role in Conversational Commerce Is Poised to Ramp Up
- Prepare a Robust Set of AI, Bots and NLP Processing Tools to Mold Into a Conversational Commerce Framework