Gartner Research

Survey Analysis: How Software Resellers Are Used in a Cloud-Led Market

Published: 07 October 2019

ID: G00451045

Analyst(s): Stephen White


Software resellers have evolved as the software market becomes cloud-led, regularly functioning as advisors and service providers. Sourcing, procurement and vendor management leaders may find more productive reseller relationships, while “procurement only” business may shift to online marketplaces.

Table Of Contents

Survey Objective

Data Insights

  • Perceptions of the Software Reseller Role
  • Software Resellers and Online Marketplaces Are Headed for a Crossroads
  • Changing Resellers — Expectations of Software Resellers Vary
  • Software Reseller Selection Remains Challenged by Clarity of Differentiation
  • Methodology
  • Definitions

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.