Gartner Research

Survey Analysis: How Software Resellers Are Used in a Cloud-Led Market

Published: 07 October 2019

ID: G00451045

Analyst(s): Stephen White

Summary

Software resellers have evolved as the software market becomes cloud-led, regularly functioning as advisors and service providers. Sourcing, procurement and vendor management leaders may find more productive reseller relationships, while “procurement only” business may shift to online marketplaces.

Table Of Contents

Survey Objective

Data Insights

  • Perceptions of the Software Reseller Role
  • Software Resellers and Online Marketplaces Are Headed for a Crossroads
  • Changing Resellers — Expectations of Software Resellers Vary
  • Software Reseller Selection Remains Challenged by Clarity of Differentiation
  • Methodology
  • Definitions

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