Gartner Research

Life Science CIOs: Identify Essential Data and Analytics Capabilities to Improve Commercial Effectiveness

Published: 09 October 2019

Summary

Legacy data and analytics solutions do not meet emerging marketing demands for multichannel targeting, dynamic forecasting and real-time insights to drive growth. Life science CIOs should use this research to identify essential capabilities to modernize their commercial intelligence capabilities.

Included in Full Research

  • Data and Analytics Are Now More Important Than Ever for Commercial Operations — Here’s Why
    • Capabilities of the Modern Data and Analytics Intelligence Platform
  • Identify Capability Gaps and Measurable Business Outcomes to Make the Case for a Modern Intelligence Platform
    • Ultimately, How Will the Insight Improve Value for Healthcare Patients, Providers and Your Organization? Formulate Current State Assessments of Assets and Challenges
    • Identify Opportunities to Improve Business Performance Through Information Intelligence Capabilities
  • Use Analytics Reference Architecture to Select and Support Analytics Capabilities Needed to Deliver Business Value
    • Information Portal
    • Analytics Workbench
    • Data Science Laboratory
    • Artificial Intelligence Hub
  • Conclusion

Analysts:

Animesh Gandhi

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