Gartner Research

Amplify Your Conversational Platform’s Differentiation With Professional Services

Published: 09 October 2019

ID: G00433936

Analyst(s): Anthony Mullen, Brian Manusama, Magnus Revang, Van Baker, Adrian Lee

Summary

Conversational platforms are competing, within a crowded and fragmented enterprise market, as the most common use case for AI. Product managers should advance the use of SLAs to detail professional services that enable core AI capabilities to gain a competitive and differentiating advantage.

Table Of Contents
  • Key Finding
  • Recommendation

Analysis

  • Conversational AI Combines Art, Science and Technology
  • The Art of Customization Through Professional Services
  • The State of Differentiation for Conversational Platforms
  • Conversational Platforms Need Professional Services
  • How Managed Service Providers Differentiate
    • Benchmarking for Managed Services and Ecosystem Providers
    • Amplify Professional Services Through Standard Baseline SLAs

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