Published: 09 October 2019
Co-creation with customers and suppliers helps TSPs innovate faster and meet market demands better. The model, however, has pitfalls. To succeed, product managers must use a problem-based approach, have an “intrapreneur’s” mindset and treat co-creators as trusted partners.
Included in Full Research
- Start With a Clearly Defined, High-Value Customer Problem
- Manage Ambiguity Through Intrapreneurship and Iteration
- Strengthen Partnerships With a Transparent IPR Policy and Openness