Gartner Research

The Gartner Marketing Technology Vendor Guide


Marketing leaders rely on marketing technology to enable business process and deliver results. This guide will help you understand the martech vendor ecosystem and identify martech solutions capable of enhancing your customer insights and improving marketing operations, performance and outcomes.

Published: 09 October 2019

ID: G00433832

Analyst(s): Benjamin Bloom Colin Reid Andrew Frank Mike McGuire Lizzy Foo Kune

Table Of Contents


  • The Marketing Technology Landscape
    • Key Trends
    • Vendor Lists
  • Content and Customer Experience
    • Content Marketing Platforms
    • Social Marketing Management Platforms
    • Influencer Marketing Solutions
    • Employee Advocacy Tools
    • A/B and Multivariate Testing Tools
    • Personalization Engines
    • Web Content Management
    • Customer Journey Analytics
    • Digital Asset Management Solutions
    • Customer Identity and Access Management Platforms
    • Consent and Preference Management Platforms
    • Voice of the Customer (VoC) Solutions
  • Advertising Technology
    • Ad Verification Services
    • Demand-Side Platforms
    • Dynamic Creative Optimization
    • Site or Search Retargeting
    • Social and Native Advertising Platforms
  • Direct Marketing and Marketing Management
    • Multichannel Marketing Hubs
    • Email Marketing Platforms
    • B2B Marketing Automation
    • Account-Based Marketing (ABM) Platforms
    • Mobile Marketing Platforms
    • SEM/SEO Tools
    • Distributed Marketing Platforms
    • Work and Project Management Platforms
    • Marketing Technology Integrators
  • Marketing Data and Analytics
    • Customer Data Platforms
    • Data Management Platforms
    • Mobile Marketing Analytics
    • Multitouch Attribution
    • Identity Resolution
    • Social Analytics Platforms
    • Marketing Dashboards
    • Tag Management Systems
    • Web Analytics
    • Advanced Analytics and Data Science Solutions

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