Published: 11 October 2019
Affluent consumers are a critically important though often misunderstood target for brands. Successfully reaching the cohort requires marketing leaders to not only think critically about their own and their competitors’ offerings, but to dig deeper into the unique mindsets of the affluent.
Included in Full Research
- Identify Your Brand’s Product and Service Differentiators
- Uncover the Specific Cultural Context and Distinct Consumer Mindset of the Affluent Through Values-Based Data Insights
- Cultural Context Uncovers a Push Toward Pragmatism for Affluent Consumers
- The Distinct Affluent Consumer Mindset Is Shaped by Higher Standards and a Stronger Internal Drive
- Maximize Brand Impact by Aligning Product and Service Differentiation With the Specific Cultural Context and Distinct Consumer Mindset of the Affluent