Published: 16 October 2019
Chronically ill Millennials are a large and growing demographic, and it’s likely that Gen Z will face similar struggles as they start to age out of their parents’ health insurance at age 26. Smart marketers can provide products and services that appeal to the myriad problems this cohort faces, and get a jump-start on tailoring services for soon-to-be-in-a-similar-boat Gen Z. After all, many of the same attractive young consumers marketers already aim to please count themselves among the chronically ill.
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Consumer Insights Research Team