Gartner Research

Microsoft’s Commerce and Digital Strategies Will Affect Licensing Options and Customer Relationships

Published: 16 October 2019

Summary

Microsoft continues to adapt licensing and go-to-market strategies to support its digital business strategy. Sourcing, procurement and vendor management leaders must understand emerging options and embrace those that minimize costs, enable agility and reduce risk.

Included in Full Research

  • Impacts
  • As Microsoft Revises Its Commercial Execution and Licensing Programs, Be Prepared to Revisit Options
  • Microsoft Has Taken a Variety of Actions to Manage Its Cost Base, Primarily Impacting Small Customers, but Also Large Enterprises
    • Direct Microsoft Relationship Management Is Now a Privilege, Aligned to Large Enterprises and the Most Valued Strategic Cloud Customers
    • Amended Benefit and Support Policies Reduce Microsoft’s Costs and Impact Value

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