Gartner Research

How CDOs Can Use Data Storytelling to Engage and Influence Stakeholders

Published: 17 October 2019

ID: G00436074

Analyst(s): Alan D. Duncan , James Richardson


Data storytelling is about creating a shared vision and call to action through influential communication. Applying deliberate techniques to their data stories, data and analytics leaders, including CDOs, can improve the influence and impact they have with stakeholders to drive business value.

Table Of Contents
  • Key Challenges



  • Use Data as the Stimulus for the Story, the Evaluation and the Opportunity to Learn
  • Develop the Data-Driven Narrative by Finding Your Plot Points
  • Address Any Complicating Factors That Could Impede Progress

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.