Gartner Research

Critical Capabilities for Mobile Marketing Platforms

Published: 21 October 2019

ID: G00377621

Analyst(s): Charles Golvin , Mike McGuire

Summary

Mobile marketing platforms help marketers select and engage their target customers in real time, across various mobile devices and triggered by events. Marketing leaders need to evaluate and select the right MMPs to help them acquire, engage and retain their mobile customers.

Table Of Contents

What You Need to Know

  • MMP Vendors Expand Their Offerings

Analysis

  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe
    • Airship
    • Braze
    • FollowAnalytics
    • IBM
    • IMImobile
    • Leanplum
    • Localytics
    • MoEngage
    • Oracle
    • Punchh
    • Pyze
    • Sailthru
    • Salesforce
    • SessionM
    • Swrve
    • Vibes
    • Xtremepush
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Audience Segmentation
    • Campaign Workflow
    • Analytics
    • Event-Triggered Engagements
    • Real-Time Offers
    • Location-Based Offers/Engagements
  • Use Cases
    • Acquisition
    • Engagement
    • Retention
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Functionality
  • Advanced Capabilities
  • Market Presence and Momentum
  • Vendor Viability
  • Product Criteria
  • Honorable Mentions
    • The Digital Box
    • Mobivity
  • Critical Capabilities Rating

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