Gartner Research

An I&O Leader’s Framework for Product Management

Published: 22 October 2019

ID: G00441404

Analyst(s): Katherine Lord , Mark Margevicius


“Products over projects” is the new mantra for IT. To align with enterprise product management initiatives and maximize business value, infrastructure and operations leaders should define I&O products and establish a product management framework in collaboration with relevant stakeholders.

Table Of Contents
  • Key Challenges



  • Define Products by Differentiating Projects and Services
    • Question 1 — What Is an I&O Product?
    • Question 2 — What Is Wrong With Calling Things Services?
    • Question 3 — Should I Name Everything a Product?
  • Establish a Product Management Framework
    • How to Decide: A Decision Framework Approach
    • Instill a Value-Driven Product Mindset by Implementing New Ways of Working
    • Integrate I&O With the Organization’s Product Management Strategy

Case Study

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