Gartner Research

Gartner’s Guide to Build, Lead and Optimize Effective Agile Marketing Teams

Published: 23 October 2019

ID: G00407799

Analyst(s): Elizabeth Shaw


Three-quarters of marketing teams use agile techniques that vary in maturity and in scope. Gartner’s research helps you understand agile’s fundamentals by defining the current state of agile in the modern marketing team and providing best practices for effective implementation and execution.

Table Of Contents


Research Highlights

  • Take a Foundational Approach to Agile Marketing
  • Develop Agile Leaders and Deploy Proper Technologies and Practices

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