Gartner Research

Create a Clear Vision for Your Digital Health Product

Published: 24 October 2019

ID: G00444810

Analyst(s): Annette Zimmermann , Roberta Cozza , Anurag Gupta


The digital health product market is a billion-dollar market, yet vendors struggle to create a product vision that leads to real patient outcomes. Product managers of digital health products targeted at consumers need to adopt a human-centric design approach for a better product experience.

Table Of Contents


  • Identify the Real Unmet Need
  • Lead Your Product Strategy With an Impactful Product Vision
    • Key Elements of a Product Vision: Human-Centric, Inspiring and Shared
  • Use Gartner’s Four-Section Framework to Describe and Test Your Digital Health Product Vision and Strategy

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