Published: 25 October 2019
Marketing leaders can drive growth in engagement and loyalty by maturing their mobile marketing capabilities. Fully exploiting the unique contextual data and signals from customers’ mobile usage requires a mature strategy, not just shrinking desktop-centric approaches to fit a smaller screen.
Included in Full Research
- Level Up Your Mobile Marketing Maturity to a Minimally Viable Level to Meet Consumer Expectations for Mobility and Multimodal
- Building and Maintaining Growth: Invest in the Tools Designed to Harness Consumer Mobility
- Use Identity and Consent Management to Elevate Mobile From Compliant to Trusted
- Show You “Know” Your Customers and Prospects