Published: 25 October 2019
Gartner’s 2019-2020 CMO Spend Survey shows that marketing leaders make corporate websites a top spending priority. Yet, many struggle to identify and execute website projects that achieve optimal business impact. Use this guide to plan, launch and develop a website that drives business objectives.
Included in Full Research
- Define the Scope of Your Website Redesign Project and the Resources You Need
- Prioritize Your Website Efforts Around the Needs of the Customer
- Optimize Your Website Content to Be Seen and Relevant
- Ensure That You Have the Data and Technology in Place to Measure Results and Scale