Gartner Research

Forces You Can’t Ignore, Actions You Can’t Avoid

Published: 01 November 2019

ID: G00448098

Analyst(s): Kristin Moyer, Jorge Lopez, David Furlonger


Market forces are making it both easier and harder to reach a transformed digital business future. Executive leaders should take three immediate actions: reset direction, illuminate blind spots and be simultaneous.

Table Of Contents


  • Executive Summary

Research Highlights

  • Most Executives Are Undershooting a Transformed Future
  • Market Forces Are Deepening the Challenges and Opportunities of Reaching a Transformed Future
  • Executives Should Take Three Actions Now
    • Illuminate Blind Spots
  • Conclusion

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