Gartner Research

Market Opportunity Map: PaaS, Worldwide

Published: 05 November 2019

ID: G00387018

Analyst(s): Laurie Wurster , Adam Woodyer , Jim Hare , Daniel O'Connell , Bindi Bhullar , Terilyn Palanca , Hai Swinehart , Fabrizio Biscotti , Sebastian Hernandez


PaaS continues to disrupt key infrastructural software segments driving growth but with lower initial margins compared with on-premises software. Technology general managers can accelerate growth by developing PaaS offerings for high-growth markets like iPaaS and cross-sell other PaaS components.

Table Of Contents

Market Opportunity Map


  • A Few Notes About PaaS Profitability

Strategic Options

  • PaaS Is Becoming Critical to Infrastructure Software Vendors’ Competitive Positioning
  • Recommendations
  • iPaaS Continues to Represent the “Crown Jewel” of Integration Middleware Revenue Growth
  • Recommendations
  • dbPaaS Is the Future of the Database Management Systems Market
  • Recommendations
  • hpaPaaS Is Instrumental to the Low-Code Tools Promise to Help Democratize Access to IT Innovation
  • Recommendations

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