Gartner Research

5 Key Initiatives Drive Product Marketing for Virtual Assistant Platforms

Published: 06 November 2019

ID: G00387104

Analyst(s): Werner Goertz


The disruptive adoption of virtual assistant platforms requires product marketers for products using VA platforms to act now by focusing on user behavior, market analysis, collaborative thought leadership, messaging and positioning, and to drive go-to-market activities for VA platforms.

Table Of Contents


  • Analyze User Expectations and Benefits From Using VA Platforms
  • Differentiate and Compete on the Basis of VA Market Scoping and Segmentation
  • Exercise Thought Leadership Among Key Internal Stakeholders
  • Message the Story of How Customers Benefit From Your VA Leadership
  • Position Your Product Clearly Within This Growth Area and Differentiate Your Solution
  • Summary

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