Published: 06 November 2019
Summary
Manufacturing companies can marginalize e-commerce as a trading model by viewing it as a stand-alone business unit, separated from their traditional operations. This research helps supply chain leaders in B2B companies harness e-commerce to power the trading operations of the digital enterprise.
Included in Full Research
- Exploit the Potential of B2B E-Commerce by Following the Best Practices Established by Leading B2C Companies
- Evolve Beyond Just Focusing on E-Commerce as a Transactional Tool by Adopting a Unified Commerce Model
- Embrace the E-Commerce Operation Into the Wider Enterprise Supply Chain Operation by Developing Digitally Enabled Trading Models Across All Customer Trading Interactions