Gartner Research

Leveraging Content to Drive Engagement and Purchase for Consumer Electronics Brands

Published: 07 November 2019

ID: G00714544

Analyst(s): Digital Performance Research Team

Summary

Best-in-class consumer electronics brands use dynamic content and sophisticated guided selling tools to drive direct-to-consumer purchases, but many miss out on handoff strategies that increase conversion. Use this research to gain key digital marketing insights to optimize your marketing tactics.

Table Of Contents

Introduction

Key Recommendations

Key Findings

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