Gartner Research

Leveraging Content to Drive Engagement and Purchase for Consumer Electronics Brands

Published: 07 November 2019

ID: G00714544

Analyst(s): Digital Performance Research Team


Best-in-class consumer electronics brands use dynamic content and sophisticated guided selling tools to drive direct-to-consumer purchases, but many miss out on handoff strategies that increase conversion. Use this research to gain key digital marketing insights to optimize your marketing tactics.

Table Of Contents


Key Recommendations

Key Findings

Other Reports in this Series

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.