Gartner Research

Market Opportunity Map: Digital Business Services, Worldwide

Published: 14 November 2019

ID: G00386815

Analyst(s): Brendan Williams, Rene Buest, Patrick Sullivan, Neil Barton, Colleen Graham, Dean Blackmore, Sandra Notardonato, Chrissy Healey


Digital business services will grow at an 8.9% CAGR through 2023, faster than overall IT services, with higher average margins. To grow effectively in digital business services, technology general managers must position their organizations at the intersection of business and technical change.

Table Of Contents

Market Opportunity Map


  • Profitability Analysis
    • Consulting, Implementation and Refinement Services
    • Managed Services
    • Investing for Future Success

Strategic Options

  • Define Digital Business Services by Buyer and Business Outcome
    • Recommendation
  • Invest in Digital Technologies That Support the Breadth of Digital Business Services Use Cases and Client Maturity
    • Recommendation
  • Set the Strategy for Expansion Into Adjacent Digital Business Services
    • Recommendation

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.